Over the past few years, B2B lead generation research has emerged on how purchase decisions are influenced by a B2B digital content and online communities. Some strategies have traversed the test of time, thought leadership and operational helpfulness are becoming paramount in an age of ‘info-besity’.
Opinions on business to business (B2B) lead generation strategies differ substantially. Audience responses are a vital factor in B2B marketing, mainly because people react to information differently. The implication here is that the rate of conversion differs depending on demographics. Worth mentioning is the fact that the effectiveness of a lead generation strategy depends solely on your target market. Most companies fail because they don't realize that it is not the strategy that matters; it's how you use it. Let's take a look at some useful strategies.