Communications
May
25
//
2020

Report writing for success

As someone that spends her fair share of time working out of client offices, I can certainly vouch for the value of a well-written and presented report. Regardless of your technical expertise, a half-baked writing attempt can leave the wrong kind of lasting impression. No matter what the subject matter, business reports are yet another demand on your time. So how do you ensure that potential readers are more likely to consider the reports you submit? One answer is to apply a few simple tips to report writing.
Bidding and Submissions
Apr
22
//
2020

Get the best from your online engagement on Zoom

While in a time of social distancing, having an toolbox of engagement tactics is crucial. Ellery is looking at ways to increase how we engage with clients and project partners, much of which will stick with us beyond COVID
Marketing
Mar
28
//
2020

Create a killer digital strategy

According to data from HubSpot, only 61% of marketers surveyed think their marketing strategy is ineffective (hubspot.com/marketing-statistics). If you're part of that 61% and want to improve your efficiency, it is imperative you adjust your strategy creation process. Businesses with a sound marketing strategy in place are much likelier to enjoy increased sales as well as improved brand recognition. In an increasingly noisy business environment (hello global competitors thanks to mobile technology), it is companies with a well-honed marketing strategy that will succeed.
Bidding and Submissions
Jan
6
//
2020

Australia's infrastructure boom: tips for writing better proposals

As most Australian states are in the midst of an infrastructure boom, there are many good reasons to be excited about what 2020 will offer consultants and contractors.
Marketing
Dec
9
//
2019

Behind every strong brand is a compelling story

Your brand story is what makes a connection with customers and clients. A distinctive story is worth remembering, it is the reason why you might recall some products or services over others.
Marketing
Nov
30
//
2019

What is Integrated Marketing and Why Do Brands Need It?

The marketing sector is so full of jargon and new ideas that sometimes it can be tough to keep up with all the terminologies one hears. Most of those familiar with the industry have probably read about integrated marketing a time or two, but how many actually understand what it entails?
Marketing
Oct
31
//
2019

Create Your Own Powerful Content Marketing Strategy for Your Small to Medium-Sized Business

Many small to medium-sized businesses (SMBs) may not have the budget to pay a professional writer to fulfil their content mission. But while it's always better to get a professional hand involved if you can afford it, a limited budget doesn't mean you must abandon your content marketing program; only that you must create and distribute the content yourself.
Insights
Aug
31
//
2019

What is Fast and Slow Thinking (And Why Should You Know About It)?

Thinking, Fast and Slow by Daniel Kahneman was published in 2011. It became a bestseller and changed the way that many people thought about economics and human reason. Although Kahneman based the book on his own research, the core ideas behind Thinking, Fast and Slow had been around for decades. So what are these two types of thinking and why are they important for you to understand?
Communications
Jul
31
//
2019

Logical fallacies that will make you lose arguments

Ever had to argue with a manager over whether budding for a project was a good investment in your time? Did you once debate with your colleague about politics or science? Have you ever had trouble in a meeting explaining why someone's reasoning was wrong?