The marketing sector is so full of jargon and new ideas that sometimes it can be tough to keep up with all the terminologies one hears. Most of those familiar with the industry have probably read about integrated marketing a time or two, but how many actually understand what it entails?
Many small to medium-sized businesses (SMBs) may not have the budget to pay a professional writer to fulfil their content mission. But while it's always better to get a professional hand involved if you can afford it, a limited budget doesn't mean you must abandon your content marketing program; only that you must create and distribute the content yourself.
Thinking, Fast and Slow by Daniel Kahneman was published in 2011. It became a bestseller and changed the way that many people thought about economics and human reason. Although Kahneman based the book on his own research, the core ideas behind Thinking, Fast and Slow had been around for decades. So what are these two types of thinking and why are they important for you to understand?
Ever had to argue with a manager over whether budding for a project was a good investment in your time? Did you once debate with your colleague about politics or science? Have you ever had trouble in a meeting explaining why someone's reasoning was wrong?