Communications

Communications
Aug
17
//
2020

Thought leadership and operational helpfulness in B2B social media lead generation

Over the past few years, B2B lead generation research has emerged on how purchase decisions are influenced by a B2B digital content and online communities. Some strategies have traversed the test of time, thought leadership and operational helpfulness are becoming paramount in an age of ‘info-besity’.
Communications
Jun
30
//
2020

Strategies to Boost your B2B Lead Generation

Opinions on business to business (B2B) lead generation strategies differ substantially. Audience responses are a vital factor in B2B marketing, mainly because people react to information differently. The implication here is that the rate of conversion differs depending on demographics. Worth mentioning is the fact that the effectiveness of a lead generation strategy depends solely on your target market. Most companies fail because they don't realize that it is not the strategy that matters; it's how you use it. Let's take a look at some useful strategies.
Communications
May
25
//
2020

Report writing for success

As someone that spends her fair share of time working out of client offices, I can certainly vouch for the value of a well-written and presented report. Regardless of your technical expertise, a half-baked writing attempt can leave the wrong kind of lasting impression. No matter what the subject matter, business reports are yet another demand on your time. So how do you ensure that potential readers are more likely to consider the reports you submit? One answer is to apply a few simple tips to report writing.
Communications
Jul
31
//
2019

Logical fallacies that will make you lose arguments

Ever had to argue with a manager over whether budding for a project was a good investment in your time? Did you once debate with your colleague about politics or science? Have you ever had trouble in a meeting explaining why someone's reasoning was wrong?