Marketing

Marketing
Mar
28
//
2020

Create a killer digital strategy

According to data from HubSpot, only 61% of marketers surveyed think their marketing strategy is ineffective (hubspot.com/marketing-statistics). If you're part of that 61% and want to improve your efficiency, it is imperative you adjust your strategy creation process. Businesses with a sound marketing strategy in place are much likelier to enjoy increased sales as well as improved brand recognition. In an increasingly noisy business environment (hello global competitors thanks to mobile technology), it is companies with a well-honed marketing strategy that will succeed.
Marketing
Dec
9
//
2019

Behind every strong brand is a compelling story

Your brand story is what makes a connection with customers and clients. A distinctive story is worth remembering, it is the reason why you might recall some products or services over others.
Marketing
Nov
30
//
2019

What is Integrated Marketing and Why Do Brands Need It?

The marketing sector is so full of jargon and new ideas that sometimes it can be tough to keep up with all the terminologies one hears. Most of those familiar with the industry have probably read about integrated marketing a time or two, but how many actually understand what it entails?
Marketing
Oct
31
//
2019

Create Your Own Powerful Content Marketing Strategy for Your Small to Medium-Sized Business

Many small to medium-sized businesses (SMBs) may not have the budget to pay a professional writer to fulfil their content mission. But while it's always better to get a professional hand involved if you can afford it, a limited budget doesn't mean you must abandon your content marketing program; only that you must create and distribute the content yourself.