ccording to data from HubSpot, only 61% of marketers surveyed think their digital strategy is ineffective (hubspot.com/marketing-statistics). If you're part of that 61% and want to improve your efficiency, it is imperative you adjust your strategy creation process. Businesses with a sound marketing strategy in place are much likelier to enjoy increased sales as well as improved brand recognition. In an increasingly noisy business environment (hello global competitors thanks to mobile technology), it is companies with a well-honed marketing strategy that will succeed.
Failure to nail your marketing strategy can mean you're throwing good money after bad in an attempt to connect with consumers. If you want to develop a cohesive marketing strategy for your business, commit the following tips to memory.
Knowing what to leave out of a marketing strategy is just as important as knowing what to keep in
Savvy brand builders know they can't (and shouldn't) be on every outreach platform. If your outreach ROI is going to be minimal on a specific platform, you are better off using your time to increase your efforts on the platforms with high engagement rates. Whether it is foregoing Facebook in favour of Instagram or dropping direct newsletters in favor of Linkedin, the key is to hone your marketing strategy for maximum efficiency. The 'be there or be square' adage doesn't apply to marketing. Know what works for your brand and double-down on your winners.
Make sure your marketing strategy is focused on conversation, not broadcasting
Consumers don't want to be talked at, they want to be able to build a rapport with your brand. The most successful brands on platforms like Linkedin and Twitter are the ones having real conversations with their audience. If you develop a marketing strategy focused on broadcasting your brand to the world, chances are, you may not generate the best ROI for your business.
When developing your marketing strategy, always remember WIIIFM (what is in it for me)
Focusing on WIIIFM will help you remember that your customer's preferences need to be at the center of everything you do. From the way you engage on social media to the content you post on your business' blog, every component of your outreach strategy needs to be focused on your customer's needs. They don't care one iota about the award you have just one on the other side of the world; they want to know how your business improves their lives.
Don't forget the power of automation when developing a top-performing marketing strategy
Once you know which factors of your marketing outreach are working well, see which components can be automated. If you can use marketing automation to reduce your time spent on outreach, you can use that time to streamline other areas of your sales funnel for maximum conversions.
Developing an effective marketing strategy doesn't just magically happen
It helps to be methodical and deliberate in your approach to customer acquisition, as opposed to randomly post content online and hope that something resonates with your target audience.
Incorporate these five tips into the development of your marketing strategy and you'll see improved audience engagement on an ongoing basis.
Are you ready to develop a more efficient marketing plan?
Ellery Studios specialises in creating brands from dust (literally!). Our full service approach involves research, strategy, brand development, corporate communications, tender management and website development. If you have a project that needs some support, please contact us, we would love to hear from you.