Emma Van Veluwen

Communications
Aug
17
//
2020

Thought leadership and operational helpfulness in B2B social media lead generation

Over the past few years, B2B lead generation research has emerged on how purchase decisions are influenced by a B2B digital content and online communities. Some strategies have traversed the test of time, thought leadership and operational helpfulness are becoming paramount in an age of ‘info-besity’.
Communications
Jun
30
//
2020

Strategies to Boost your B2B Lead Generation

Opinions on business to business (B2B) lead generation strategies differ substantially. Audience responses are a vital factor in B2B marketing, mainly because people react to information differently. The implication here is that the rate of conversion differs depending on demographics. Worth mentioning is the fact that the effectiveness of a lead generation strategy depends solely on your target market. Most companies fail because they don't realize that it is not the strategy that matters; it's how you use it. Let's take a look at some useful strategies.
Communications
May
25
//
2020

Report writing for success

As someone that spends her fair share of time working out of client offices, I can certainly vouch for the value of a well-written and presented report. Regardless of your technical expertise, a half-baked writing attempt can leave the wrong kind of lasting impression. No matter what the subject matter, business reports are yet another demand on your time. So how do you ensure that potential readers are more likely to consider the reports you submit? One answer is to apply a few simple tips to report writing.
Bidding and Submissions
Apr
22
//
2020

Get the best from your online engagement on Zoom

While in a time of social distancing, having an toolbox of engagement tactics is crucial. Ellery is looking at ways to increase how we engage with clients and project partners, much of which will stick with us beyond COVID
Marketing
Mar
28
//
2020

Create a killer digital strategy

According to data from HubSpot, only 61% of marketers surveyed think their marketing strategy is ineffective (hubspot.com/marketing-statistics). If you're part of that 61% and want to improve your efficiency, it is imperative you adjust your strategy creation process. Businesses with a sound marketing strategy in place are much likelier to enjoy increased sales as well as improved brand recognition. In an increasingly noisy business environment (hello global competitors thanks to mobile technology), it is companies with a well-honed marketing strategy that will succeed.
Bidding and Submissions
Jan
6
//
2020

Australia's infrastructure boom: tips for writing better proposals

As most Australian states are in the midst of an infrastructure boom, there are many good reasons to be excited about what 2020 will offer consultants and contractors.