A new business in a competitive market

About the project

Operating from pop-up stores in shopping centres across South East Queensland, Bed & Mattress Studio is focused on meeting the needs of athletes and the over 50 demographics.

Live Project
Bed & Mattress Studio
July 2019

As a new business in a competitive market, Bed & Mattress Studio sought our services to help develop a brand that could promptly evoke credibility in a price- and quality-driven consumer.

The project required research and the development of a marketing strategy and brand identity within a tight timeframe of four weeks. As the business owners were heavily involved in the day-to-day operations of the stores, many out of hours home visits, dinners and shopping centre meetings occurred to workshop the strategy and get to understand the business needs. With the client wanting a Hamptons style creative, together we defined the brand personality to be fresh, authentic and uncomplicated.  

To support the business launch, we developed its brand identity, website, POS collateral, quote and order forms, signage and social media.

The business owners and staff offer a differentiating level of service, demonstrating a genuine level of concern for the sleep health of their customers. To support this culture, we have mirrored this level of care through providing informative, health-focused visuals across the brand’s communication channels.

Due to the extent of our collaboration throughout the discovery process, the client was happy with our first creative concepts. This enabled a fast turnaround for the implementation stage, effectively meeting the client’s four-week turnaround requirement.    

With a highly competitive pricing strategy, and a slow retail market across Australia, budgets had to be closely monitored to ensure profitability. Marketing activities and tactics required lateral thinking to ensure cost efficiencies were achieved and the value of dollar spend was optimised.

We did this through partnering with the client as an extension of their business to manage priorities as they align to the strategy. We treated the business as if it was our own. Finding value-adding opportunities excited us as it was a means to truly help a business grow.

The delivery of practical and pragmatic touchpoints continues to shape Bed & Mattress Studio into a trustworthy brand. In a slow retail environment, it pleases us when we receive phone calls from our clients to report on positive results.  

We continue to support the business as an extension of their team, even attending its staff Christmas party.

Services included: Graphic design / Logo design / Collateral design / Signage design / Marketing strategy / Brand identity / Brand strategy / Photography / POS design / Website design / Website development / Promotional campaigns / Social media strategy / Social media management / Content development

Ellery Studios specialises in creating brands from dust (literally!). Our full service approach involves research, strategy, brand development, corporate communications, tender management and website development. If you have a project that needs some support, please contact us, we would love to hear from you.

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