Partnering with developers and commercial clients, Helwa curates functional and engaging spaces that last. Being a full service interior design practice, Helwa provides interior design, decoration and furnishing for a wide range of new and existing developments, including hotel, retail, residential apartments, aged care, and corporate offices.
Having already developed its brand name and logo, Ellery Studios was engaged to activate the brand, and bring the capability of the team to market through clean and communication online and print touch points.
We explored Helwa Commercial and other leading interior design spaces to consider what palette and features best demonstrate a contemporary design brand.
To convey a brand personality that meets somewhere in between design and pragmatism we developed a clean design utilising a taupe, white and black palette where negative space what part of its identity as much as any other element.
Drawing together the collective fabric of the brand, written and photographic content was produced that depicted a strong body of corporate and individual expertise, backed by an approachable personality.
Creating beautiful spaces - combining creativity and intellect to deliver beautiful spaces.
To support the launch of this new brand, we designed and developed a fully dynamic website with CMS access for Helwa Commercial to manage, corporate identification, and collateral.
Being a start-up enterprise we worked closely with the client to ensure design specifications realistically met their time, budget and design expectations.