Specialist support
Running the bid yourselves? Buy the piece you’re missing.
Not every pursuit needs an outsider running it. Sometimes the team is set and one piece needs doing properly: the executive summary that carries the whole argument, the review before the board sees it, the coaching before the interview. These are fixed pieces of the same craft, scoped and priced so a pursuit lead can say yes quickly.
The shelf
Strategy development
Competitor and market research, positioning and the win strategy that follows: where you’re strong, where the field is weak, and what the evaluator needs to believe.
Red team and bid reviews
A structured review against the evaluator’s scoresheet, not personal taste. You get a marked-up submission, a scored assessment and the fixes ranked by what moves the result.
Executive summaries
The three pages everyone actually reads, written to carry the win themes on their own. We interview your leads, find the argument and write it clean.
Exec summary microsites
The executive summary as a private, beautifully built web page for evaluators who’d rather scroll than lift a binder. Not many firms are doing this. That’s rather the point.
Bid brands and tender covers
A pursuit identity that makes the submission feel inevitable: covers, dividers, graphic language, templates the team can actually use at 11pm.
JV, PPP and Alliance team brands
Naming and identity for consortium pursuits: a team name every partner’s board will sign off, and a brand that makes three companies look like they’ve always worked together.
Pursuit kick-offs and win strategy sessions
A facilitated session that gets the team to one story before anyone writes a word, with the decisions written up so the clarity survives the week after.
Process education
New pursuit teams arrive with different ideas of how a bid should run. We build the briefings and tools that align everyone to the process for this one, early, before the deadline does it for you.
Interview and presentation coaching
The bid got you in the room. We make sure the room goes as well as the bid.
Post-bid debriefs
What actually happened, win or lose, and what to change before the next one. Capability that stays.
Recent opportunities.
Led or supported by Emma in bid and strategy roles before founding Ellery, shown with the contractor that delivered them.