What we do.
Ellery works across four connected fronts. Work winning is the core of the practice. The rest exist because the thinking that wins a bid also raises capital and builds a business, and because the same unforgiving reader judges all of it.
Work winning
Growth is decided early.
End-to-end pursuit support for the bids that matter: strategy, submissions, writing and design, one principal from the first conversation to lodgement.
More on work winningStrategy and capture
We help you choose where to compete and settle the win strategy early: capture planning, win themes, and the arguments the bid will stand on, agreed before the writing starts. Major pursuits are decided earlier than most teams admit, and we make sure you’re the team that decided them.
Submissions and production
EOI and RFT submission management, bid writing and editing, and submission design and production, carried by one principal from first conversation to lodgement so nothing gets lost between hands. We take on a few pursuits at a time, and we’re all in on every one.
Reviews and coaching
Red team and milestone reviews against the evaluator’s scoresheet, interview and presentation coaching, and post-bid debriefs that make the next pursuit easier. Every engagement should leave you better at the one after it.
Specialist support
Running the bid yourselves? Buy the piece you’re missing.
For teams running their own bid who need a specific piece done to a high standard.
More on specialist supportReviews and red teams
Independent reviews when you’re running the bid yourselves: experienced eyes on the draft, marked against the scoresheet, with findings you can act on before lodgement rather than explanations after it.
Exec summaries and microsites
The pieces that carry the argument: executive summaries written to be scored, and bid microsites that keep telling your story after the submission goes in.
Bid brands and coaching
Bid and JV identities, consortium naming, interview and presentation coaching, and post-bid debriefs. Buy the piece you’re missing, keep the rest in-house.
Capital & grants
A raise is a bid. The reader just wears a different suit.
The same craft pointed at money: documents that persuade funders and investors the way a winning bid persuades an evaluator.
More on capital & grantsInformation memoranda
Information memoranda researched, written and designed for each round: the document that earns the money, built on real evidence and plain confident language.
Grants and funding
Grant and funding applications run with the same discipline as a tender: understand the assessor’s criteria, position early, and back every claim with proof.
Investor communications
Teasers that open doors, bespoke presentations for individual investors, and the updates that keep backers warm between raises. The same craft that wins contracts, pointed at capital.
Brand
Your brand’s hardest shift is a Tuesday night proposal deadline.
Identity, messaging and capability statements for firms that win technical work, built for the places brands actually live: tender covers, hoardings, PowerPoint.
More on brandIdentity and messaging
Naming, visual identity, messaging and tone of voice, built for firms whose brand works hardest in the unglamorous places: proposals, hoardings, PowerPoint, the phone in your client’s hand.
Capability statements
Capability statements are the one bid you’re always running. We write and design them to hold the room when nobody from your team is in it.
Websites and templates
Websites written, designed and built, plus the templates and guidelines your own people need to keep the brand intact long after we’ve gone.
How we work.
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1
Listen
Every engagement starts with your business, your client and this pursuit, rather than a template. We listen before we advise.
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2
Position
We work out the decision the reader is really making, and your best answer to it, before anything gets written or designed.
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3
Build
Then we build: the submission, the document or the brand, on evidence, in plain confident language, held by one pair of hands.
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4
Review
Everything is reviewed against the reader: the evaluator’s scoresheet, the investor’s question, the client’s need. Never personal taste.
Working together.
Engagements are scoped to suit the work. Hourly and daily rates and retainer arrangements are available. For longer submission management appointments, we can work short term from your interstate office.
“Emma helped launch Cardno into a new market sector in Australia, leading the whole lifecycle from market entry to bid wins.”
The next pursuit is already underway. Start it properly.
Let’s talk
Growth, on purpose.