Work winning

Growth is decided early.

By the time a tender lands, most of the decision is already made. The strongest competitor has chosen its team, tested its solution and settled its story. We work with contractors, engineers, architects and advisory firms to do that early thinking properly, then carry it all the way through: capture strategy, submission management, writing, design and review, to the day the bid goes in.

One principal runs the whole pursuit. The person who sets the strategy writes the pages and shapes the design, so the argument never has to survive a handover. That is why the work holds together, and why evaluators can score it without hunting.

We take on a few pursuits at a time. When we’re on your bid, we’re on your bid.

95%
Emma's EOI success, past five years
80%
Emma's RFT success, past five years
$3.5bn+
In bid value Emma has supported

What’s included

  • Opportunity assessment and capture planning
  • Bid strategy and win themes
  • Submission management
  • Bid writing and editing
  • Brand development and design
  • Reviews against the evaluator’s scoresheet
  • Interview and presentation coaching
  • Post-bid debriefs

How it runs

Engagements are scoped to the pursuit: a single critical bid, or embedded support through a busy period. Hourly and daily rates and retainers are available. For longer appointments, short-term placement in your interstate office is on the table. If timing is tight, say so; bids usually are.

“An exemplar submission.”
Client feedback on a three-partner alliance pursuit, won

Recent opportunities.

Led or supported by Emma in bid and strategy roles before founding Ellery, shown with the contractor that delivered them.

Suburban Rail Loop East, Stations North
Rail · Place Alliance: John Holland, KBR and Arup
Preferred bidder
Logan Hospital Expansion Stage 2
Health · John Holland
$874.7 million
Thomas Embling Hospital Expansion
Forensic mental health · John Holland
$515.7 million
Waterfront Brisbane
Commercial and mixed use · John Holland
$2.1 billion
Inland Rail, Narrabri to North Star
Rail freight · Trans4m Rail: John Holland with SEE Civil
$695 million
See all work

The next pursuit is already underway. Start it properly.

Let’s talk