Strategy
Plain, practical writing on bid strategy, proposal craft and winning work.
Category
Most read
Latest
We sell clients evidence, then decide on instinct
Bid teams ask evaluators to trust the numbers, then choose which bids to chase on gut feel. Five numbers fix that.
Strategy
Strategy
Decline well. It's worth more than a mediocre bid.
Everyone writes about the power of no. Almost nobody writes about the craft of it, which is where the value actually sits.
Strategy
Strategy
